JAKN NETWORK SUPPORTS AND SERVICES
HOMEE EXECUTIVE SUMMARYY BUSINESS HISTORY, BACKGROUND, ANDDBJECTIVESS BUSINESS ENVIRONMENTT
PRODUCTS AND SERVICESS PRESENT MARKETT COMPETITIONN MARKETING PLANN CONTACT US
MARKETING PLAN:
Target Market
Research from Small Business Administration (SBA) Office of Advocacy shows that small businesses provide the state’s
largest source of new employment opportunities and a steady flow of jobs for minorities and women. As of 2003, the Office
of Advocacy estimated Texas had an estimated 1.7 million small businesses.
Marketing Overview and Objectives
JAKN Network Support and Services marketing and sales strategy will focus on word of mouth through current clients,
JAKN Network Support and Services has established during its years of business. Posting its website, advertising through
business pages, attending Chamber of Commerce meetings, church and other social groups.
The marketing objectives are: • Establish and increase public awareness of the business. • Utilize existing professional
contacts as potential clients and utilize their professionalizes to obtain other clients through word of month. • Utilize current,
past, and new clients as sources of referrals. • Continue to offer competitive pricing along with quality of Services.
Advisory Team
James Vaughn Operational Consultant Bernie Bradley Accountant Donald North Attorney John Phung Hardware Consultant
Randy SinClair, Thalia Dow Software Consultant
Education, current employees Additional Key Managers If for some reason I become incapacity then James Vaughn will take over the business in my place. Randy SinClair, Thalia Dow and John Phung will help with the operational and day to day functions that James once had. If James become incapacity then I will take over his responsibility until I can replace him. Next I would go through a Temp Agency.